MediaTek

MediaTek on the rise

Reuter’s latest “exclusive” about the possibility of MediaTek designing an Arm-based chip for Microsoft CoPilot+ laptops highlights the growing prominence of the company in the global semiconductor industry. The close cooperation between MediaTek and Nvidia on automotive chips and the integration of Nvidia’s TAO Toolkit in the NeuroPilot SDK (Software Developer Kit) for its Genio IoT and edge AI processors is another sign of MediaTek’s growing market momentum.

In its core smartphone market, MediaTek is also making waves with its current flagship Dimensity 9300+ mobile SoC and its forthcoming Dimensity 9400 chip. Scheduled for launch in the second half of this year, the Dimensity 9400 will feature Arm’s latest Cortex-X925 CPU and Immortalis G925 GPU, both of which are built using the 3nm process technology.

The Dimensity 9400 will compete directly with the forthcoming Qualcomm Snapdragon 8 Gen 4, which will feature Qualcomm’s self-developed Oryon CPU rather than the Arm reference design employed by MediaTek. While some industry observers are questioning whether the chip will match Qualcomm’s offering, the Dimensity 9400’s new architecture is sure to boost MediaTek’s competitiveness in the premium smartphone market by delivering substantial improvements in processing power, energy efficiency, and overall performance. It also has the potential to open up new opportunities for the company in adjacent edge AI and compute markets further down the line.

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